Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’

Digital marketing methods are:-

  • Search engine optimization (SEO)
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • Search engine marketing (SEM)
  • Website Traffic
  • Pay-Per-Click (PPC)
  • Affiliate Marketing
  • Mobile Marketin0067
  • Native Advertising
  • Marketing Automation
  • Content Marketing
  • Influencer Marketing
  • Content Automation
  • Campaign Marketing
  • Data-Driven Marketing
  • E-commerce Marketing
  • Email Marketing
  • E-mail direct marketing
  • Inbound Marketing
  • Display Advertising

Benefits of Digital Marketing

  • Website Traffic (Your Business has reached most number of people)
  • Content Performance and Lead Generation (You can get targeted customers)
  • Attribution Modeling (achieve a 20% annual growth rate)
  • With content mapping, the goal is to target content according to :-
  1.  Awareness Stage
    • Blog posts
    • Info graphics
    • Short videos
  2. Consideration Stage
    • E-Books
    • Research reports
    • Webinars
  3. Decision Stage
    • Case studies
    • Testimonials

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

Digital marketing is carried out across many marketing roles today. In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand’s digital channels.

Mobile Marketing with Digital Marketing Strategy?

This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices.

Measuring the Effectiveness of Digital Marketing Campaigns

Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details.

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